Problem Statement
How to create cohesion in a team made up of office-based employees, regular remote workers, and frequently traveling nomads?
Context
The client, a sales department of a large company in the construction sector, had 34 employees divided into:
- Office-based employees: staff based at the office (customer service, sales administration).
- Regular remote workers: managers and some salespeople.
- Nomads: sales representatives frequently on the move.
The diversity of these profiles, combined with different working styles, makes integration and collaboration particularly challenging.
This heterogeneous work environment fostered silos, limited interactions, and hindered the development of a true team spirit. The company sought a solution to strengthen cohesion and a sense of belonging in this dispersed team.
Key Figures
- 34 employees involved.
- 90 % active participation.
- 100 % of nomadic employees engaged.
- 3 weeks of experience integrated into the daily routine of employees.
Provided Solution
FeelGoodFellows deployed an DNA experience specially designed to address the challenges of mixed teams.
Key elements of the solution:
- Balanced team distribution: each team was composed to include a homogeneous mix of profiles (office-based, remote workers, nomads).
- Creation of a collective identity: each team worked on a symbol that represented its unity, thus strengthening the integration of different profiles.
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Personalized challenges:
- The nomads played a key role in certain quests, such as capturing unique moments while traveling.
- The office-based employees had to actively collaborate with the nomads to fulfill the challenges, fully integrating the latter into collective activities.
- Inclusion of nomads: the challenges were designed to highlight the contributions of traveling employees, positioning them as essential to their team's success.
Results
The experience transformed the team's dynamics:
- 90 % of employees actively participated in the experience.
- 100 % of nomadic employees fully invested themselves, a first for this group often distant from collective activities.
- Nomadic employees expressed a strong sense of integration, stating that they felt fully included for the first time.
- Interactions between diverse profiles led to a better mutual understanding, facilitating collaboration.
- The dynamics established significantly strengthened cohesion and engagement within the team.
Building on this success, the company plans to repeat this initiative, convinced of the positive impact of such an experience on the cohesion and performance of a mixed team. It aims to sustain these best practices to maintain an inclusive team spirit, even in a context where employees remain geographically and professionally dispersed.
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