Making multiple sites a single collective.

Problem Statement

• Strengthening cohesion within local teams.
• Bringing geographically distant teams together to develop a true sense of belonging to the company.
• Developing their employer brand to become more attractive in a highly competitive recruitment market.

Context

• A high turnover rate caused by a demanding work environment and competitive opportunities.
• A rapid integration of new employees, leading to a lack of connection among them.
• Growing pressure to retain employees without relying solely on salary increases, which were deemed unsustainable in the long term.

Key Figures

• 550 employees involved
• 85% active engagement rate
• Over 500 collective actions completed
• Several thousand total actions
• Measurable impact more than 6 months after the competition

Provided Solution

• Creation of a unique team symbol set to develop the collective identity of each group.
• Collaborative challenges on various themes, distanced from strictly professional settings, fostering the emergence of new relationships and affinities.
• Points and ranking system that stimulated healthy competition and maintained participant engagement.
• Collective actions, allowing for stronger connections between colleagues and improving the work environment.
• Relevant rewards that the company decided to offer participants, such as restaurant dinners, budgets to improve workspaces, and highlights in internal communications.

Results

• 85% of employees participated actively throughout the competition.
• More than 500 collective actions contributed to creating strong bonds among employees.
• The initiatives not only strengthened cohesion: they also promoted the establishment of positive routines, still followed more than 6 months after the end of the experience.
• The participants reported discovering their colleagues from a new angle, developing a strengthened sense of belonging, both to their local team and to the company as a whole.

Key Lessons

1. Strengthened local cohesion: Collective activities forged strong ties within local teams, improving their daily collaboration.
2. Bringing together beyond borders: Collaborative challenges allowed geographically distant teams to come together around common goals.
3. Durable impact: The routines and best practices introduced by the competition are still being followed several months after the end of the experience.
4. Relevant rewards: Offering prizes aligned with the company’s values strengthened participant satisfaction and engagement.