Marketing & Customer Understanding - Long
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A team challenge designed to fit into a structured educational module in business school, focused on marketing and customer understanding. The goal is to produce quality evidence, for which teams have several days (3 to 4 days recommended) to dive deeper into each task. This format expects serious prior work: research, preparation, strategic thinking. The quality of the deliverables should reflect this investment; we are not looking for quantity, but for depth of analysis, rigor of reasoning, and creativity of proposals.
6 Missions
The Street Pitch
Create a fictional product or service, work on your brand, your arguments, and prepare some visuals if you want. Then go pitch your concept to a stranger in the street as if it were a real product on the market. The goal: be convincing enough that the stranger doesn't suspect it’s fictional. Film the entire pitch — visuals or materials visible if used — in under a minute. Get the person's consent before filming.
The Price War
Choose a product sold in several stores around you (e.g., oranges, a bottle of water, a coffee...). Compare its price in at least 3 different places and take a photo of yourself in front of each store with the price visible. Then film a video of under a minute explaining how these price differences reflect different marketing strategies.
The Shopping Experience
Choose a store and take the time to observe the entire customer journey: the welcome, the layout of the products, the signage, the checkout process. Identify a moment where the experience could be improved and come up with a concrete solution. As proof: - A photo of you in front of the store - A video of under a minute presenting the identified problem and the solution you envision to improve the customer experience.
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