Marketing & Customer Understanding - Sprint
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A team challenge designed for educational workshops in business schools, focusing on marketing and customer understanding. In Sprint mode, teams compete in a limited time (2 to 4 hours) to complete as many missions as possible. The goal is to ground marketing concepts in real-world scenarios: observe, analyze, interact, and deliver quickly. Missions are short and concrete – teams are expected to be responsive, resourceful, and have a keen capacity for observation. Ideal for energizing a class, a training day, or an introduction to marketing module.
18 Missions
Street Pitch
Invent a product or service in a few minutes, and then go pitch the idea to a stranger on the street. The goal: capture their attention, structure your speech, and have the courage to approach them. Ask if they agree to be filmed, then film the pitch and their reaction — the video must be less than one minute.
Quick Survey
Stand in front of a window or display of your choice. Ask a simple marketing question to a stranger based on what you see (e.g., presenting two products — 'Which of these two products would attract you the most and why?', 'What catches your eye in this display?'). Ask for their permission before filming them, then film the question and their answer in less than 30 seconds.
Mystery Shopper
Go to a shop of your choice and discreetly observe for 5 minutes: how the seller welcomes customers, the layout of the place, which products are highlighted. Write down your 3 key observations on a piece of paper and take a photo of yourself in front of the shop with your notes clearly readable.
+ 15 other missions
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